After the Lehman crisis, when the economic downturn hit, KPMG were quick off the mark to highlight the services they had available to help UK companies cope in difficult times. They sponsored an FT supplement series – Managing in a downturn – and needed over a dozen ads to explore the different areas of business risk that they could help with. Here are some of them – you will see that they all sit within prescribed templates which we are always happy to interpret. And we created online variants – to ensure that the messaging was taken onto the FT website where further content was available.
