Gold has become one of the best-performing asset classes over recent years as investors seek safety in uncertain markets. Away from the souk, being able to buy bullion was not being presented to investors as an alternative. Enter BulionVault. Working alongside the World Gold Council, Masius took this business to market – and did so from a standing start in 6 weeks. A multi-channel, mullti-proposition approach allowed us to test and learn what worked best and feed that into future growth plans.
