One of the advantages of being a new bond fund is that it starts with a clean sheet – not needing to sell existing less liquid holdings to buy what it wants. This advantage provided the springboard for the launch idea – a demonstration flying graphic and an outmanoeuvrability message on- and off-line. And after a successful year, with a good funds inflow, we celebrated with the plane bursting out of its space to create an award-winning Gold at the Money Marketing Awards. All in all a great result.
