It seems our American cousins are quite a bit further ahead…
The codes appear in more places there, such as billboards and shop windows. In many outdoor places they comfortably nestle alongside Facebook and twitter logos.
In the press they’re often accompanied by an explanation of how to get a QR scanner on your phone. Unexpectedly, they’re not overly pushy with them as a call to action.
So let’s see if we can catch up.
Bonus: even Twitter advertising is more sophisticated…Delta Assist ad casually introduces their Twitter feed. No logo needed.