Oh great. Just when I persuade myself that I need to cut down on spending and cull the weekend trips  away, Eurostar come out with their “exploring is beautiful” campaign that makes me re-assess my new frugal outlook to life.

In today’s economic environment it’s even tougher for advertisers to persuade people to part with their hard earned cash, especially when it’s on something they don’t necessarily need.

Eurostar’s emotional rationale has got me hook line and sinker, seeing the reaction of a young girl exploring new sites and smells, reminds me that sometimes I can take life too seriously, I need to get out there, life’s too short. Damn you Eurostar, I am off to Paris!