Remember how we scoffed at those hapless souls who put their bank details up on Facebook when the social network first became popular? It now looks as though this was a misguided but ultimately accurate premonition of a future development in social media.
What’s your digital personality?
I read IBM’s ‘Beyond Digital’ study last week, which identified four different types of online personalities, differentiated by the way digital media is consumed…
Twitter for business (Infographic)
Whether or not you tweet, Twitter is a phenomenon we all need to be clued up about – especially in the world of professional services where you’re judged on your expertise.
So, here’s a useful little diagram that should get you right to the top of the Twitter learning curve – and in next to no time.
4G – a game-changer for the UK?
Last week I speculated on the future advertising benefits of the 4G mobile network rollout. This week, research by Capital Economics (commissioned by Everything Everywhere) highlights the potential for a sizeable private sector investment to be made to successfully install 4G in the UK, in the region of £5.5bn.
Professional services in the digital age
Many professional services are finding the digital era very challenging, and personally speaking the digital revolution presents a bit of a conundrum to me…
Our take on: Dnb NOR “Some people are lucky in life”
A charming, funny and original ad for a bank? This is how to do it.
4G – a game-changer for mobile advertising?
There’s little doubt that mobile advertising is set to continue its exponential growth over the next two or three years…
Two little words, one big warning
“Smoking kills.” Two words, one unambiguous warning that leaves me in no doubt as to what I’m getting myself into and the risks I’m taking.
Does one word say it all?
There was a record flow of money into cash ISAs during the 2011-2012 ISA season as investors favoured cash investment over stocks and shares.
Signs of the times
You can never underestimate the importance of language. It reveals the way an organisation thinks about itself and its customers.
Audio-tagging: the new QR code?
2011 was the Year of the QR Code; they appeared first in ads and then absolutely everywhere, from estate agents’ windows to the packaging of your groceries. Easily integrated into brand communications and accessible to everyone with a smart phone, QR codes proved an effective way to get your audience to connect simply to the increasingly important mobile world.
Our view: Santander 123 ad
Financial brands find it harder than others to convey a strong and appealing customer proposition naturally…
We need to talk about pensions (without mentioning pensions!)
Following the failure of the stakeholder pension scheme, could auto-enrolment provide the answer the UK pensions industry desperately needs?…
Google privacy – Scary, or a scarce opportunity?
You are probably aware that Google changed its privacy policy on 1st March. Actually you’re probably not – according to research, only 12% of Google users have actually read the new policy!
Let’s stay connected
Let’s face facts – there are certain truths that are not going away and will, regardless of the economic situation, affect how we play out our lives.
Want to add flexibility? Bring in the freelancers.
Whilst it is always true that any agency is only as good as its last ad, agencies also need to bear in mind that business success tends to happen if you are able to follow your client’s business, always adapting to their needs…
Masius in the press: Brand aid for Windsor Life
Our creative director, Surrey Garland shares his views on closed-life book provider Windsor Life’s rebrand to ReAssure…
Keeping motivated
It’s a tall order: staying motivated and productive at work in the face of pay freezes, cuts, redundancies and the increased cost (and stress) of living…
Missing the boat
Old wives tales seem to be as good as any way of predicting the unpredictable, they have history and hindsight on their side…
Veterinary ‘Clients’ or Veterinary ‘Customers’? You decide.
Back in the 1980s I was a salesman selling portable exhibition stands. The stands were lightweight aluminium frameworks that folded down into what looked like a small bundle of rods, then opened out into large structures that you could hang display panels on.