Our creative director, Surrey Garland shares his views on closed-life book provider Windsor Life’s rebrand to ReAssure…
Keeping motivated
It’s a tall order: staying motivated and productive at work in the face of pay freezes, cuts, redundancies and the increased cost (and stress) of living…
Missing the boat
Old wives tales seem to be as good as any way of predicting the unpredictable, they have history and hindsight on their side…
Veterinary ‘Clients’ or Veterinary ‘Customers’? You decide.
Back in the 1980s I was a salesman selling portable exhibition stands. The stands were lightweight aluminium frameworks that folded down into what looked like a small bundle of rods, then opened out into large structures that you could hang display panels on.
Why you should drive a Scholes Royce of a brand
Two bits of encouraging news hit the papers this week; Paul Scholes’ return to Manchester United and Rolls Royce’s record sales…
2012 – a ‘wake up’ year for UK vets?
While much of the economy has been flat or declining, small animal veterinary has been pretty resilient. People will always need vets…won’t they?
An opportunity to re-invent the role of the print ad?
With print advertising struggling for relevance against the attractions of today’s accelerating mobile, social media and online techniques…
It’s time for help, not heroes
Nobody minds a performance ad when performance is achieved; but portraying ourselves as more powerful than we are is a sure guarantee in these times we’ll come crashing down to earth…
Veterinary brand health survey
UK Vets have strong opinions – and rightly so. It’s what their job requires…
Apple iPad2 prize-winner
Megan Wood was the lucky winner of an Apple iPad2 in a prize draw of respondents to our recent Veterinary Brand Health Survey.
Compliance – your best marketing tool?
As clinicians, vets are accustomed to thinking of compliance as a major factor in determining…
MasiusQR in the press
MasiusQR has been featured in Financial Adviser – click here to read it. Get in touch to find out more or visit our QR microsite.
Please don’t change the logo: No.2
Salvation Army logo brings neon to Wandsworth! The Salvation Army’s red shield has been around more or less unchanged since the first world war…
Please don’t change the logo: No.1
The Aberdeen Shore Porter’s Society
1498. Six years after Columbus discovered America a group of porters, or ‘Pynours’ who worked at Aberdeen Harbour (Britain’s oldest plc, founded in 1136) formed the Aberdeen Shore Porters’ Society…
Long live long copy
Has the Campaign/CBS Outdoor long copy competition brought about a resurgence in long copy ads? We think there are more words on more posters…
John Lewis is looking through your windows
As Britain’s most trusted brand, John Lewis extending into home insurance feels a sure-fire winner.
Battle of the Super Bowl car ads
Super Bowl Sunday advertising is as competitive as the game itself. With the best slots going for £62,000 a second, a minute in front of that record-breaking 111 million strong audience came to £3.7 million. No pressure then…